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Author Archives: jlswenson
It’s amazing the type of giving that takes place during the holiday season, and how responsive people are to it. This is quite evident from a recent image that creeped up on social media this past week of a police … Continue reading
With the growing engagement of social media it is almost a requirement for companies to address the social media use of their employees. The structure of the social media policy for Nordstrom is part of a larger organization wide guideline for … Continue reading
Over the summer I interned at a small boutique. One of my many jobs was to set up and manage their social media, most specifically Pinterest. My boss had the mentality that just because her store was “on” Pinterest, that … Continue reading
Country Outfitter is an online cowboy boot and western apparel store that, according to their Facebook site, “knows country.” This company was started in 2011. Over the past month, they introduced a campaign tactic to drive more customers to their … Continue reading
For months United States citizens have been bombarded with political campaign ads putting down or degrading competitors and explaining why that certain someone is the best choice for you and for middle-class America. There have been so much smear campaigns … Continue reading