Author Archives: jlswenson

About jlswenson

I am currently a senior at Marquette University studying Public Relations with minors in Marketing and Psychology. I've taken numerous classes in Public Relations, Advertising and Marketing disciplines. Additionally, I've had experience working with PitchEngine and Cision.

Sharing the Holiday Spirit: NYPD Officer Gives Boots

It’s amazing the type of giving that takes place during the holiday season, and how responsive people are to it. This is quite evident from a recent image that creeped up on social media this past week of a police … Continue reading

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Case Study: Duracell and Holiday Smiles

The holidays are a time for carols and good cheer for many, but for others it is a time for stress and panic. This can be especially true for parents and kids of impoverished families, who sometimes do not have … Continue reading

Posted in ADPR4300, case study, Duracell, holiday smiles, social media, Uncategorized | Leave a comment

Social Media Policy: Nordstrom

With the growing engagement of social media it is almost a requirement for companies to address the social media use of their employees. The structure of the social media policy for Nordstrom is part of a larger organization wide guideline for … Continue reading

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Content is Key: Steps for Development of Social Media Content

In class recently we talked about content and how to effectively reach target audiences with the content that you have. Dennis Jenders, Laughlin Constable employee and Marquette University professor,  said that there are four C’s to content planning: Content, Channel, Connections … Continue reading

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Pinning for Viral Posts

Over the summer I interned at a small boutique. One of my many jobs was to set up and manage their social media, most specifically Pinterest. My boss had the mentality that just because her store was “on” Pinterest, that … Continue reading

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Country Outfitter: Case Study

Country Outfitter is an online cowboy boot and western apparel store that, according to their Facebook site, “knows country.” This company was started in 2011. Over the past month, they introduced a campaign tactic to drive more customers to their … Continue reading

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Voting: Assisted by Social Media

For months United States citizens have been bombarded with political campaign ads putting down or degrading competitors and explaining why that certain someone is the best choice for you and for middle-class America. There have been so much smear campaigns … Continue reading

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