Monthly Archives: November 2012

Social Media Policy: Nordstrom

With the growing engagement of social media it is almost a requirement for companies to address the social media use of their employees. The structure of the social media policy for Nordstrom is part of a larger organization wide guideline for … Continue reading

Posted in Uncategorized | 2 Comments

Content is Key: Steps for Development of Social Media Content

In class recently we talked about content and how to effectively reach target audiences with the content that you have. Dennis Jenders, Laughlin Constable employee and Marquette University professor,  said that there are four C’s to content planning: Content, Channel, Connections … Continue reading

Posted in ADPR4300, content, social media | 2 Comments

Pinning for Viral Posts

Over the summer I interned at a small boutique. One of my many jobs was to set up and manage their social media, most specifically Pinterest. My boss had the mentality that just because her store was “on” Pinterest, that … Continue reading

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Country Outfitter: Case Study

Country Outfitter is an online cowboy boot and western apparel store that, according to their Facebook site, “knows country.” This company was started in 2011. Over the past month, they introduced a campaign tactic to drive more customers to their … Continue reading

Posted in case study, countryoutfitter | 11 Comments