Recently, we talked about Foursquare and its vast array of uses in my social media class. I do not own a smartphone, so the use of these cool applications, for me, are somewhat limited. Nevertheless, lots of other people that have smartphones, do use these applications, and for that reason, I think that it is a good idea for businesses, or institutions, to try to put themselves on that map.
If someone checks-in to a place of business, their friends, who also have the foursquare application, will be able to see that. Since their friend checked-in, they might do the same. Maybe because their friend recommended it, or the friend might have similar interests. Ultimately, at the end of the day, check-ins can bring more customers to your business.
Additionally, the use of Foursquare can help bring repeat customers to your business. Badges are one of the ways that can assist with this. Since customers can earn certain badges by checking in to a number of places continually, it becomes a status symbol or a game as to who can get the most badges. This can not only help the self-esteem of the customer, it also allows the businesses to make a profit. Badges also create brand loyalty for a business. Essentially, badges can act like a loyalty program that encourages individuals to come to the business by a certain promotion of some kind. This could be a certain percentage off the total bill, or with a check-in, a certain item could be free with purchase, if the customer is loyal to the brand.
Lastly, Foursquare can help get your business known because of tips that customers leave for others to see. Tips can be advantageous for businesses and if customers leave comments for others, it will help promote the good things about that business.
The only thing that I do not really know about Foursquare is if the tips can be critical. I know that for Yelp you can give reviews of the business, but I’m not sure if t is the same for Foursquare. If it’s not, I think that is something that can deter customers away from using the application. People want to have honest feedback about a business, and Yelp does a good job of that.
Foursquare adds a fun factor to spending money, and most of the time customers will get rewarded for it. It will be interesting to see that way that Foursquare changes and develops with the introduction to applications.