Foursquare: A Way to get your Business Known

Recently, we talked about Foursquare and its vast array of uses in my social media class. I do not own a smartphone, so the use of these cool applications, for me, are somewhat limited. Nevertheless, lots of other people that have smartphones, do use these applications, and for that reason, I think that it is a good idea for businesses, or institutions, to try to put themselves on that map.

If someone checks-in to a place of business, their friends, who also have the foursquare application, will be able to see that. Since their friend checked-in, they might do the same. Maybe because their friend recommended it, or the friend might have similar interests. Ultimately, at the end of the day, check-ins can bring more customers to your business.

Additionally, the use of Foursquare can help bring repeat customers to your business. Badges are one of the ways that can assist with this. Since customers can earn certain badges by checking in to a number of places continually, it becomes a status symbol or a game as to who can get the most badges. This can not only help the self-esteem of the customer, it also allows the businesses to make a profit. Badges also create brand loyalty for a business. Essentially, badges can act like a loyalty program that encourages individuals to come to the business by a certain promotion of some kind. This could be a certain percentage off the total bill, or with a check-in, a certain item could be free with purchase, if the customer is loyal to the brand.

Lastly, Foursquare can help get your business known because of tips that customers leave for others to see. Tips can be advantageous for businesses and if customers leave comments for others, it will help promote the good things about that business.

The only thing that I do not really know about Foursquare is if the tips can be critical. I know that for Yelp you can give reviews of the business, but I’m not sure if t is the same for Foursquare. If it’s not, I think that is something that can deter customers away from using the application. People want to have honest feedback about a business, and Yelp does a good job of that.

Foursquare adds a fun factor to spending money, and most of the time customers will get rewarded for it. It will be interesting to see that way that Foursquare changes and develops with the introduction to applications.


About jlswenson

I am currently a senior at Marquette University studying Public Relations with minors in Marketing and Psychology. I've taken numerous classes in Public Relations, Advertising and Marketing disciplines. Additionally, I've had experience working with PitchEngine and Cision.
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2 Responses to Foursquare: A Way to get your Business Known

  1. 2181lindeng says:

    I like how you talked about the benefits of companies using Foursquare. This was similar to my blog post. I think Foursquare is extremely beneficial for companies, especially restaurants. I think its a great way to intereact with their customers and give their loyal customers rewards. Foursquare gives companies and restaurants the ability to learn about their target and their customers. I haven’t checked out the tips part of Foursquare but I did read Izzi Crowley’s blog and she mentioned that Marquette’s Foursquare tips section was not very helpful. After I play around with Foursquare and figure it out more I will have to see if the tips section is helpful.

  2. I have to agree that tips can help a business out tremendously. Not only does it help a company expand their brand name, but it creates a community feel where customers can safely share their opinions. Customers can offer advice to future customers or tell the company their favorite thing about the company. I know I recently checked in to the Public Market and left a tip including the best table to study at in the Market. Adding a tip like this could also offer the company advice for what they could change for the future.

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