Apps That Talk

Recently, as in the other day, we were talking about some interesting online applications in some my classes. One of these apps was Grey Poupon’s “high society” application on Facebook and the other one was called Take This Lollipop, an interactive look at what information is really on your public profile of Facebook.

Mustard and lollipops? Sounds like a great discussion. What was really interesting though, was that both of these apps got the students and professors in my classes talking. Talking about what? How amazing and brilliant these apps are. Additionally, some of the students even tried the apps during class. Others waited  and then proceeded to tweet about it. Others, I’m sure, haven’t even looked at them at all. I actually made my roommates do both of the apps. They were not very enthusiastic about the lollipop one, and they thought the Grey Poupon one was interesting and funny. Nevertheless, these apps have created, or are creating a lot of buzz in the online world.

This whole thing got me wondering, what about these different apps, and also a number of additional apps, got people so excited? What makes them stand out? From what I observed while listening to the discussions was that these apps are:

  • New, exciting and different
  • Nothing has ever been done like them
  • Very interactive, especially Grey Poupon
  • Makes people want to share it with their friends (who wouldn’t want to be a part of a scary mans hidden agenda or be in a special mustard society!)
  • Makes people want to try them over and over again. Whether they were not admitted to Grey Poupon society, or they want to see themselves be the prey of an evil man, people like to be accepted and scared.
  • Most importantly, even if people don’t like them, they will still talk about it

All in all, the word gets out. I can definitely see these types of interactive apps becoming more and more popular. This is something that the public wants and will continue to want until something else new and exciting comes along. For now, all we can do is wait and see what new and interactive app will take the stage next.


About jlswenson

I am currently a senior at Marquette University studying Public Relations with minors in Marketing and Psychology. I've taken numerous classes in Public Relations, Advertising and Marketing disciplines. Additionally, I've had experience working with PitchEngine and Cision.
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3 Responses to Apps That Talk

  1. carissasaia says:

    I have never heard of these apps before, but I love finding new apps. I am on the app store on my phone daily trying to find the latest thing. I liked this article because it gave insight to your class and the reactions to the apps. It is very true that people, especially the younger generation, attach to the “new, exciting, and different” factor or technology. Your post really demonstrates how social media works though. You show something new to one of your friends and they pass it one to two of their friends and so on and so forth. It does not matter if these people like what they are passing on but they are passing it on because they are creating a trend and they want to give their two cents whether it is positive or negative.

  2. elizabeth929 says:

    Before class I had not heard about these apps. When we did start talking about the Grey Poupon app, I was definitely one of the students that tried it out and was not admitted my first attempt. I did get accepted my second try. This is a great and unique way to get people talking about your product and brand. And the Take a Lollipop app really makes people think about what sort of information is accessible out there on his or her social media accounts. People are more likely to become involved with something if it is fun and intriguing or makes you think about what you are posting. Both Grey Poupon and Take a Lollipop do this. I am excited to see what other products and brands will be creating interactive apps for their consumers.

  3. I would agree with you that these apps are creating quite a buzz! I have also talked about most of them in other classes and each time students immediately took the quizzes or uploaded their Facebook information. It’s amazing how word of mouth can spread an idea/ create a certain buzz. It’ll be interesting to see what the new trend will be!

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